You've Outgrown the Identity That Got You Here
The next version of you doesn't come with a playbook. Identity Strategy is the method for building it deliberately.
I partner with a select group of founders and executives at the point where pushing harder stops working.
25 Years Building ▸ 40 Countries ▸ 2x Founder
Liana Habicht
I've spent 25 years leading and advising across McKinsey, INSEAD, and my own companies on three continents, and the most useful thing I learned came from my own rebuild.
What holds isn't working harder. It's recalibrating at the level of identity.
I built the system for it out of neuroscience, psychology, and business strategy, and named the category: Identity Strategy.
Recalibrate AI is where that method now lives. A good life was never the thing you trade to build a great one.
FEATURED IN
Identity Strategy, on your terms
One system, three ways to engage. What changes is the depth, the pace, and who else is in the room.
Recalibrate Strategy Sessions
For leaders accelerating into the next version of themselves.
Workshops & Training
Interactive, structured, and built to produce change. For leadership teams and curated peer rooms.
Recalibrate AI
The first Identity Platform, upgrading the operating system underneath how leaders lead. In beta. Applications open.
Recalibrate: identity-first reinvention
Recalibrate AI fuses neuroscience, strategy, and design thinking to reprogram your inner operating system.
Result? Accelerated growth for leaders ready to evolve as fast as the world around them.
“I strongly encourage leaders to collaborate with Liana to enrich their journeys.
Pankaj Kedia | AI Investor & Thought Leader
“Liana's method is more powerful and effective than any other executive coaching I’ve received to date.”
Drena Kusari | VP & GM, Microsoft
“Thanks to Recalibrate sessions, I’m evolving on an entirely new trajectory.”
Megan Groves | Founder, Population
“I highly recommend Liana as an inspiring speaker and educator.”
Steve Haslett | Professor, INSEAD
Working with Liana helped me to create internal shifts that directly impacted how I show up as a leader.”
Dave Scott | Founder, Evil Genius Games
“Massive thank you. Incredible value. Now I have a clear vision and can move fast and with precision.”
Carlo Scaglia | CEO, Exordi

